Wu Shuo learned that according to data shared by Web3 Agency Green Dots in their 2025-2026 marketing research, 63% of teams stated they plan to build founder personal brands, because if founders maintain a low profile, teams typically need to rely more on external creators to establish credibility, which often comes with higher costs and lacks authenticity. Green Dots believes that market trust has shifted from the product itself to the people behind the product, and for this reason, founder brand building has become increasingly important.
Wu Shuo learned that according to data shared by Web3 Agency Green Dots in their 2025-2026 marketing research, 63% of teams stated they plan to build founder personal brands, because if founders maintain a low profile, teams typically need to rely more on external creators to establish credibility, which often comes with higher costs and lacks authenticity. Green Dots believes that market trust has shifted from the product itself to the people behind the product, and for this reason, founder brand building has become increasingly important.