AMC Theatres Blocks AI Short Film From Screening in Pre-Show Advertising
In brief
- AMC Theatres has backed out of screening “Thanksgiving Day,” an award-winning AI generated short film.
- The film’s distributor, Screenvision Media, announced the two-week national theatrical run as a prize without confirming participation from exhibitors.
- The backlash lands as Hollywood strengthens its war over AI, with a new industry coalition, A-list stars racing to trademark their own likenesses
AMC Theatres has blocked an AI-generated short film from screening at its cinemas, amid an ongoing debate over the use of generative AI tools in filmmaking. The nation’s largest theatrical exhibitor said it will not participate in the planned rollout of “Thanksgiving Day,” an AI-animated short that won the inaugural Frame Forward AI Animated Film Festival and was slated for a two-week run in U.S. cinemas through advertising distributor Screenvision Media, according to film industry trade paper The Hollywood Reporter. The short was slated to appear not in the exhibitors’ program at AMC screens, but as part of pre-show advertising supplied through Screenvision, which provides content to AMC and other cinema chains. AMC told THR in a statement that the firm “was not involved in the creation of the content or the initiative and has informed Screenvision that AMC locations will not participate.” “Thanksgiving Day,” created by Kazakhstani filmmaker Igor Alferov, tells an intergalactic story about a bear and his platypus assistant traveling through space in a dumpster-shaped spacecraft.
Alferov used AI tools including Gemini 3.1 and Nana Banana Pro, relying on a keyframing method and anchor frames to guide motion, with post-processing in Topaz Video AI, according to the Frame Forward website. “For me, AI is not a replacement for creativity, but a powerful ‘exoskeleton’ for the imagination, enabling a single person to build entire worlds,” Alferov said in a statement shared on the website. The Frame Forward festival’s jury included industry figures David Dinerstein, Richard Gladstein, and Julina Tatlock.
In a statement shared with THR, Joel Roodman, President & Head of Studio at the festival’s organizer MUS immersive, said that, “The traditional theatrical chains are vital to our cohesion as a society, and are duly cautious” adding that “they may be prudent, but it is important to MUS immersive that new and exciting films, filmmakers, cinematic language and spaces for these shared experiences continue to develop.” He added that the company plans to bring content to “our developing network of venues,” starting in New York. Decrypt has reached out to AMC Theatres and Frame Forward Festival for comment. Global reckoning The AMC standoff arrives as the entertainment industry’s fight over AI shifts from rhetoric to action. In December, the Creators Coalition on AI, co-founded by actor Joseph Gordon-Levitt and backed by more than 500 signatories, including Natalie Portman, Cate Blanchett, and Guillermo del Toro, launched to push for enforceable rules governing how AI is trained and deployed across the industry. SAG-AFTRA, which struck for 118 days in 2023 over AI protections, condemned AI-generated “actress” Tilly Norwood last year as “a threat to human entertainers,” warning producers they “may not use synthetic performers without complying with our contractual obligations.” Academy Award-winning actor Matthew McConaughey recently secured eight federal trademarks, including a sound mark on his “Alright, alright, alright” catchphrase, to deter unauthorized AI replication of his voice and likeness. At a _Variety _and CNN town hall at the University of Texas at Austin, McConaughey addressed AI concerns alongside his “Interstellar” co-star Timothée Chalamet.
“It’s coming. It’s already here. Don’t deny it,” McConaughey said. “It’s not going to be enough to sit on the sidelines and make the moral plea that, ‘No, this is wrong.’ It’s not gonna last. There’s too much money to be made, and it’s too productive. So I say: Own yourself. Voice, likeness, et cetera. Trademark it. Whatever you gotta do, so when it comes, no one can steal you.” The Oscar winner is also an investor in ElevenLabs, an AI voice company he partnered with last November to produce Spanish-language versions of his “Lyrics of Livin’” newsletter using AI-replicated versions of his own voice.