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Honestly, looking at the development of the entire public chain track over this period, I am somewhat tired of it.
Everyone is frantically showing off TPS data or still talking about the dazzling "full decentralization" story. But after being in this circle for a long time, you’ll realize a harsh reality: what really blocks Mass Adoption is not how fast the chain is, but how "smooth" the entire business process is.
What does this "smooth" refer to? It’s about those hidden costs beneath the surface—how to pass compliance checks? How to calculate carbon emissions? How to make traditional business giants feel at ease and willing to jump in? These are the real bottlenecks that can threaten lives.
**Not aiming to be the "Ethereum Killer," but rather a "Web2 Conduit"**
When I look at the ideas of some emerging public chains, what impresses me most is how cleverly they bypass the overused "EVM compatibility" standard, instead targeting the vertical tracks of "entertainment" and "branding."
Looking at it from another perspective, if I were a Web2 game developer or luxury brand with millions of users, and I wanted to enter Web3, what would I fear the most?
I’m not worried about the chain being too trendy or "Web3" enough; I fear that users will leave because of a one or two cent interaction cost. I’m even more worried about my financial reports being tarnished by high energy consumption on the blockchain, affecting ESG (Environmental, Social, and Governance) ratings.
This is the real-world business calculation. The design logic of some new public chains clearly targets these "psychological barriers," trying to find ways to cut down those heavy burdens...
Ah, compliance is truly an invisible killer; traditional big companies simply won't touch ESG stains.
The new public chain targeting the gaming and branding tracks really thought of both at the same time, which is much more reliable than just stacking parameters.
The key is still cost; a fee of just one cent can discourage users, and even Web3 chains are useless.
This approach is essentially a reverse deduction from the Web2 business perspective, which is much more realistic than promoting decentralization.
The most solid indicator is when Web2 giants come in, not just our own circle's self-congratulation.
Brand owners don't care about decentralization; they just want stability, affordability, and to avoid environmental criticisms.
This is the reality.
Chasing the "Ethereum killer" tag is outdated. Instead of showing off muscles to follow trends, it's better to honestly pave the way for Web2 giants. Games and brands are really the breakthroughs; these two sectors have money and people.
But the problem is, how many chains have really figured out this issue? Most are still just bragging.
Honestly, the public chains that can truly survive might not need to kill anyone at all; just convincing Web2 users to come in is enough.
Cost and compliance are the real issues, and that's spot on.
But even if they do come in, don't expect much; it's still about whether the team is reliable or not.
EVM compatibility has become a fierce competition, but I’m more impressed by the approach of deepening vertical tracks. If big companies are to come in, their concerns must be addressed one by one.
The most heartbreaking part is ESG; getting hit by a financial report is even more painful than a chain slowdown. No wonder some new public chains are starting to promote a "green" image.
This is truly the second half of Web3, not a technical competition, but how to make Web2 users sleep comfortably.
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Compliance and cost are the real keys. This really hits the nail on the head for me; I've always thought these public chains were overhyping themselves.
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Haha, I've never heard of Web2's extraditioner idea before, but it's definitely more reliable than another Ethereum killer.
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Oh, the brand side doesn't care about decentralization or Web3 at all; they just want something cheap and hassle-free, and that's exactly right.
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Regarding ESG black spots, CFOs of big companies would definitely frown upon it. No wonder some chains put so much effort into energy consumption.
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Bypassing EVM compatibility to cut costs and directly focus on entertainment and luxury goods—this approach actually has some real substance.
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It's heartbreaking to see users leave just because of a few cents in interaction fees. Big transactions can tell right away that this is a genuine pain point.
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It feels like understanding the smoothness of business processes is much clearer now, much more than those who keep talking about revolution all day.
That's right, I just wanted to get in, who cares about decentralization or not.
I never thought that luxury brands would be afraid of ESG black spots, makes sense.
This approach is indeed clever, not fighting Ethereum, but instead becoming the pioneer of traditional big companies.
Suddenly I realize that after all this time of browsing chains, I finally understand what business logic is, which is a bit embarrassing.
I feel like this is what public chains should be thinking about. Can all those TPS numbers really feed us?