【HKTVmall Declares War on Traditional Supermarkets】Wang Wei-ki Launches Year-Round Price War: "If you're afraid, you'll lose forever!" HKTVmall Offers Three 15% Off Deals on Saturday, JD.com Secretly Conspires Again (Updating Continuously)

【Supermarket Promotions/Price War/HKTVmall/Wang Weiji/Jabao/JD/ParknShop/Wellcome】The supermarket battle in Hong Kong is intensifying, Hong Kong Tech Exploration (01137) Online shopping mall HKTVmall, after launching two rounds of 15% off discounts on consecutive weekends earlier, announces the official start of the “Year-round Price War,” with 15% off discounts on self-pickup, delivery, and in-store purchases on Saturday (9th). Known as the “Magic Boy,” Vice Chairman Wang Weiji of Hong Kong Tech Exploration vows to fight a price war every week.

Table of Contents

				*   					【May 8 Update: HKTVmall 5.9 Launches 15% Off Promotion Wang Weiji: Expect to Fight Price War Every Week】
					
				*   					【May 7 Update: Wang Weiji Uses Ray-Ban Smart Glasses to Colleagues to "Copy Prices at Supermarkets Every Day"】
					
				*   					【May 4 Update: Wang Weiji Announces Preparation for Year-round Price Reduction, No Demand for Merchants to Share】
					
				*   					Price war may lead to employee pay cuts?
					
				*   					【April 30 Update】
					
				*   					JD Hong Kong and Macau subtly criticize competitors as "stingy" on social media; JD Supermarket and Jabao also offer 20% off across the board
					
				*   					April 26 Launches 15% Off Large Promotion in Response to Market
					
				*   					Wang Weiji: HKTVmall Holds Billions in Liquid Assets
					
		

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【May 8 Update: HKTVmall 5.9 Launches 15% Off Promotion Wang Weiji: Expect to Fight Price War Every Week】

HKTVmall will launch the “Price Fight” promotion on May 9, offering 15% off on orders for self-pickup, delivery, and in-store shopping. Wang Weiji posted on social media stating, “Fighting a ‘price war,’ I expect to fight every week.” Wang Weiji also quoted Tony Leung in “The Battle” with the line: “If you can perform on stage, don’t be afraid! If you’re afraid, you’ll lose your whole life!”.

Hong Kong Tech Exploration states that HKTVmall previously launched two successful rounds of “Price Fight” discounts, including 15% off delivery orders and 15% off self-pickup orders. This week, HKTVmall officially kicks off the “Year-round Price War,” with the latest round on May 9, offering three 15% off discounts simultaneously. Customers can enjoy 15% off whether they self-pickup, have delivery, or shop in-store, offering better deals than traditional supermarkets’ 12% off.

Details of the May 9 “Price Fight” Promotion:

1. Spend over 999 HKD on supermarket and personal care products, choose delivery, and enter the promo code 【85ENJOY8】 to enjoy 15% off.

2. Spend over 299 HKD on supermarket and personal care products, enter the promo code 【85PICKUP】, and select to pick up at O2O stores or partner pickup points (including Circle K and Post Office) at over 530 pickup points to enjoy 15% off.

3. In-store shopping over 158 HKD, enjoy 15% off.

Additionally, JD Hong Kong and Macau recently responded indirectly on social media to the “Year-round Price War,” stating “JD has been ready long ago,” and emphasizing that they not only want to “reduce prices,” but also help Hong Kong citizens “reduce stress all year round.” JD states that JD Supermarket offers “everyday 20% off,” including a large range of supermarket, personal care, pet supplies, with discounts up to 200 RMB, and free delivery on orders over 99 RMB. Every Saturday, they also launch limited-time surprises as low as half price.【Full article here】

【May 7 Update: Wang Weiji Uses Ray-Ban Smart Glasses to Colleagues to “Copy Prices at Supermarkets Every Day”】

Wang Weiji posted on social media Thursday: “What functions do glasses have? Answer: recording videos and copying prices.” He said he used these glasses in winter to record colleagues skiing, now multi-purpose, and lent them to colleagues to “copy prices at supermarkets every day.”

He stated that starting in May, there will be a “price war,” with discounts of 5% and 15% every week, besides matching supermarket prices.

According to the picture, it appears to be Ray-Ban Meta Headliner (Gen 2) smart glasses.

【May 4 Update: Wang Weiji Announces Preparation for Year-round Price Reduction, No Demand for Merchants to Share】

Wang Weiji posted on social media over the weekend: “After a ten-day trip to Bhutan, I returned to Hong Kong, and on Monday (May 4), I prepared with colleagues for the ‘Year-round Price War’.”

A netizen asked about HKTVmall’s discount details, and Wang Weiji personally responded, emphasizing that the 15% discount cost is entirely borne by HKTVmall, “completely without asking any merchants to share the burden.”

Wang Weiji explained that HKTVmall can sustain long-term discounts because the operating costs of online shopping platforms are much lower than traditional brick-and-mortar stores. Physical supermarkets’ rent and staffing costs do not decrease with declining sales, making it very difficult.

He bluntly said that the business model of Hong Kong supermarkets is outdated, with “expensive shop rents” passing high costs onto consumers. In the long run, it’s “unsustainable,” and combining “online shopping” with “convenience stores” can provide cheaper and faster grocery supplies.

Price war employees may face pay cuts?

Some netizens worry that the price war might lead to employee pay cuts. Wang Weiji responded, “Why would wages be cut?” He said the company adopts a low-margin, high-volume strategy, and with business growth, employees get annual raises and bonuses (poor performers are another matter).

Some netizens pointed out that besides discounts, HKTVmall has no other tricks. Wang Weiji emphasized, “Every supermarket sells the same products like shampoo, laundry detergent, soda, beer, charcoal, rice, oil, salt, so only discounts can give customers the best deals.”

He previously posted during a Bhutan holiday that this “price war” is not afraid of big corporations. Currently, HKTVmall has sufficient liquid assets and is ready to “see who will surrender first.”

【April 30 Update】

HKTVmall announced on Thursday (April 30) that last Sunday’s 15% off promotion was very popular, with transaction volume exceeding 40 million HKD, setting a new Sunday record.

HKTVmall states, “Continuing the group’s culture of excelling in price wars and not fearing competition, HKTVmall quickly launched a second round of 15% off discounts, and daily price matching ‘fight price,’ determined to beat supermarket prices!”

HKTVmall states that on May 2 and 3, customers who purchase over 299 HKD of supermarket and personal care products on HKTVmall and enter the promo code 【85PICKUP】, choosing to pick up at O2O stores or over 530 partner pickup points, can enjoy 15% off. This “fight price” promotion involves over 800k products, including supermarket items, personal care, pet food, baby formula, and diapers.

JD subtly criticizes competitors as “stingy” on social media; JD Supermarket and Jabao also offer 20% off across the board

In recent years, JD, actively expanding in Hong Kong, posted on social media two days after launching its first promotion, indirectly criticizing competitors as “stingy,” and “taking action” by offering JD Supermarket under the JD App 20% off every day, with minimum spend discounts—20 RMB off on orders over 100 RMB—claiming “if you want cheap, then go all out.”

JD openly states, “After earning Hong Kong people’s money for so many years, only giving 85% off? That’s really stingy,” with an eye-rolling emoji.

Besides discounts, JD also offers free shipping on orders over 99 RMB. Additionally, JD’s physical supermarket Jabao in Hong Kong is offering 20% off across all products in all 98 stores until this Thursday (30th).

			Wang Weiji posted: "If there’s a price war, it pulls me from this most dreamy and happy land back into the harsh and real business world."

April 26 Launches 15% Off Large Promotion in Response to Market

On Sunday, April 26, 2026, HKTVmall launched a large 15% off promotion covering over a million products, including supermarkets, personal care, cosmetics, pet supplies, and maternal and baby products. HKTVmall mentioned that in the first four months of this year, traditional supermarkets have held multiple discount events. HKTVmall has been a stable choice for daily shopping with consistent discounts and online advantages. This 15% off promotion directly responds to market demand, “helping everyone save more amid high living costs.”

Hong Kong Tech Exploration CEO (Hong Kong), Zhou Huijing, revealed that HKTVmall will continue to launch more surprise discounts.

Wang Weiji: HKTVmall Holds Billions in Liquid Assets

Wang Weiji posted: “Although I am now on holiday in Bhutan, if there’s a price war, it pulls me from this most dreamy and happy land back into the harsh and real business world.”

He said: “I started thirty years ago, from CTI to Hong Kong Broadband, relying on ‘price wars.’ Back then, I only had a million in the bag, and I wasn’t afraid of your big corporations; today, HKTVmall holds billions in liquid assets, with no debt, earning 8B EBITDA annually. I want to see who will surrender first.”

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