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WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY
Williams-Sonoma, Inc. has announced the launch of its tenth brand, Dormify, targeting students and young consumers in dorm and small living spaces. Dormify offers modern, functional home furnishings through its new website, providing curated content, design tools, and personalized shopping guidance. The brand also introduces a “Pick-Up Near Campus™” program, leveraging Williams-Sonoma’s retail network for convenient order pickup.