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1 Reason I'd Buy Booking Holdings Stock and Never Sell
Booking Holdings (NASDAQ: BKNG), the world’s largest travel company, is presented as a strong buy despite recent stock struggles due to geopolitical conflicts and AI concerns. The article highlights its current undervaluation, trading at 16 times forward earnings and a PEG ratio of 0.73, and notes that a recent 25-for-1 stock split has made shares more accessible. Analysts are bullish, with a median price target suggesting a 32% upside, making it a compelling long-term investment.