
Web1 marks the earliest stage of the internet, spanning from the 1990s to the early 2000s. During this period, users could only receive information from websites and emails, with very limited ability to publish content. HTML was the core technology for displaying text and images.
Web1's emergence enabled users to access global information, ushering in a revolutionary chapter in internet history. Still, online communication and self-expression were extremely restricted. Users served mainly as passive consumers, lacking tools to create or share their own ideas. This one-way internet era laid the groundwork for future innovation, but its limitations became increasingly evident as technology advanced.
The Web 1.0 era offered very few opportunities for public participation on websites. For instance, collaborative platforms like Wikipedia did not exist. Personal blogs were more prevalent than in the Facebook and Twitter era, but users could only contribute limited types of content.
Moreover, Web 1.0 applications were only available for download, and users couldn't inspect or modify how they worked. Source code was rarely shared publicly. This lack of transparency and interactivity gave users minimal control over their online experiences. The static nature of Web1 eventually fueled demand for more dynamic and interactive platforms.
Web2 describes the web from the 2000s through 2010, widely adopted during the dot-com bubble era. Web2 brought services like blogs and social media, enabling users to freely publish content online.
Content expanded to include video and audio, making two-way communication possible between users and sites, as well as among users themselves. This era marked a major shift from passive consumption to active content creation. Web2 empowered users to express their identities and interests, building vibrant online communities and sophisticated social networks.
However, Web2 also introduced new challenges. Personal data became concentrated with large platform companies, raising concerns about privacy and data control. Growing awareness of these issues eventually led to the rise of Web3 as a potential solution.
Transitioning from Web 1.0 to Web 2.0 brought progress but also notable drawbacks. Corporate influence became both a driver and a barrier for internet evolution. Major platforms like Twitter and Facebook invested in new ideas but also gained authority to censor information inconsistent with their community guidelines.
Application servers remain unreliable; outages can disrupt work and impact the economy. Payment services require users to follow their standards, and non-compliance can result in payment refusals.
In short, while Web 2.0 delivered more advanced technology, users faced constraints from corporate rules. This centralization introduced vulnerabilities and limited genuine online freedom.
Web3 represents the next generation of the web, aiming for a more open and democratic internet through technologies such as blockchain and DApps (Decentralized Applications). It addresses Web2's challenges and seeks to build a more open and equitable digital environment. Blockchain technology specifically tackles issues like personal data leaks and platform monopolies.
In Web2, platforms control users' personal information, increasing risks of leaks and misuse. Web3 stores personal data distributed across the blockchain, making it inaccessible to administrators and enhancing privacy protection. This shift in internet architecture promises to restore data control to individual users.
Just as Web 2.0 delivered more advanced capabilities than Web 1.0's static pages, Web 3.0 is poised for further technological progress. Do such tools already exist? Online applications built on Web3 principles are already available. However, widespread adoption will take time. Still, some of these apps offer a blueprint for the near future of the internet.
The defining feature of Web3 is the shift from exclusive data ownership to shared data management. Blockchain technology allows users to independently verify information and contribute to data storage. This decentralization fosters a more transparent and democratic ecosystem, with no single entity wielding excessive control.
Web3 also incorporates metaverse-related elements. Advanced 3D graphics, augmented reality, and virtual reality will feature in Web3 applications. These immersive technologies promise to reshape digital interaction and connectivity online.
Perhaps most importantly, Web3 leverages smart contracts. This paves the way for a trustless internet, eliminating third-party intermediaries. Automation and built-in trust can dramatically reduce transaction costs and boost efficiency.
To be considered truly Web3-optimized, an application must leverage blockchain technology. This includes all cryptocurrencies, cryptographically enabled DeFi, DApps, NFTs, DAOs, and more.
Examples include Bitcoin, NFT marketplaces like OpenSea, crypto-backed social media, and play-to-earn (P2E) games. These use cases highlight Web3's broad potential, from decentralized finance to entertainment and gaming.
Web3 brings numerous advantages. But who stands to gain the most? Will anyone lose out as technology evolves?
Should Web3 scale widely, everyday internet users will be the main beneficiaries. Technically, everyone helps build the internet. Additionally, the dominance of big tech companies will diminish, with power shared more broadly among users.
Web3 also promises reduced environmental impact. It will be a sustainable model with enhanced connectivity. Smart contracts will make the internet more reliable. With AI and the semantic web, human error will decrease, making better use of modern technology.
Key differences between Web2 and Web3 include:
Web 3.0’s decentralized networks empower individuals to control their own online data. This creates a level playing field—networks are not owned by any single person or company. Responsibility and rewards are distributed among all blockchain participants.
This core decentralization marks a paradigm shift in internet operations. Instead of centralized corporate servers, Web3 spreads data and processing power across a network of participants. This boosts security and resilience, while democratizing access and control over digital infrastructure.
Privacy remains a top concern for internet users, especially in light of recent data leaks. Web3 is viewed as offering stronger privacy protections. Distributed data storage enables individuals to better control their own information.
Advocates believe this reduces reliance on third-party companies to handle personal data. However, critics point out that making all data public on the blockchain may conflict with enhanced privacy goals. The ongoing debate underscores the challenge of balancing transparency and privacy in Web3.
Smart contracts make a trustless internet possible. Individuals no longer need third-party credit verification. For example, transactions are executed automatically based on encrypted smart contract data.
Furthermore, traditional permission systems become obsolete. Any user can verify transactions or mine on the blockchain. Anyone can buy or sell without seeking approval from third parties. This permissionless structure lowers barriers and encourages innovation, allowing everyone to participate and contribute.
The Japanese government has made digital transformation—including blockchain and Web3—a national priority. This initiative is gaining attention as part of broader efforts to drive domestic economic growth and innovation.
Government support for Web3 is encouraging new activity across industries, research, and entertainment. Japanese Web3 companies are well positioned to accelerate their growth with this backing.
Key developments so far include:
The Financial Services Agency has also announced its annual administrative policy, outlining priorities, and issued guidelines for crypto assets. The report covers digital finance issues including crypto assets, Web3, and CBDCs, advocating a “Digital Society” that balances “Solving Social Issues and Economic Growth.” Measures include promoting Web 3.0, developing digital money and crypto asset systems, and establishing self-regulatory organizations, with strong expectations for further advancement of Japan’s Web3 strategy.
Three notable Web3 tokens from Japan:
Astar Network is a platform for building DApps (Decentralized Applications), developed as a Polkadot parachain and originating in Japan.
It features a “Build2Earn” model, rewarding developers for building DApps, and is gaining significant local and global attention as a project with the potential to drive Web3 adoption, expand DApps, and grow the Polkadot ecosystem.
Oasys is a Japan-based blockchain project focused on gaming, launched in February 2022. Its “Blockchain for The Games” concept aims to create a platform tailored for game developers and players.
Development is progressing in partnership with top gaming firms and blockchain technology companies, and demand is expected to rise as the GameFi sector grows.
XANA is a Web3 metaverse project developed by NOBORDERZ. XANA’s motto, “For everyone, another place to be and another me,” highlights its easy-to-use environment for building metaverses, avatars, and games, plus a marketplace for trading digital items and diverse monetization opportunities.
Yuji Mizoguchi, head of BACKSTAGE Co., Ltd.—a leader in entertainment digital transformation—now serves as CEO of XANA JAPAN and draws attention as a sponsor of Breaking Down.
This article outlined the differences between Web2 and Web3 and the future outlook for Web3. Web2 allowed users to publish online content, while Web3 is the next-generation web powered by blockchain and DApps, aiming for a more open and democratic internet.
While Web3 is attracting attention as the internet’s future, it remains under development and may introduce new challenges and risks. Still, the Web3 movement is likely to accelerate, and anyone interested should closely follow emerging trends.
Web2 connects information via centralized platforms; Web3 introduces decentralization and user sovereignty. In Web3, users own assets and actively participate in protocols—not just create content. Value and permissions are governed by code, not intermediaries.
Web3 decentralizes through blockchain, distributing data across multiple nodes with no central authority. This removes single points of failure, boosting security and transparency through distributed consensus.
Web3 delivers stronger decentralization, user control, and cryptographic trust without intermediaries. However, it still faces issues with scalability, usability, and user experience versus Web2.
Blockchain provides the decentralized, transparent, and secure infrastructure for Web3. It acts as a distributed ledger powering decentralized apps, DeFi, NFTs, and DAOs. Removing intermediaries enables trusted transactions and data integrity via smart contracts.
Web3 includes decentralized finance (DeFi), decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), decentralized social media, and decentralized storage. DeFi enables financial activity without intermediaries. Key platforms include Uniswap, MakerDAO, and Compound.
Web3 uses advanced cryptography for decentralized data control, letting users protect personal info. Security challenges remain due to vulnerabilities and potential misuse. Blockchain ensures transaction transparency and immutability.
Users can join Web3 by using digital wallets, trading NFTs, participating in DeFi, and playing blockchain games. They can also govern projects via tokens, earn rewards from staking, and directly control their data and assets.
Web3 will advance through DeFi expansion, decentralized identities, blockchain interoperability, metaverse integration, DAO governance, smarter contracts, and merging with AI—building a more open, transparent, and user-driven digital ecosystem.
No. Web3 won’t entirely replace Web2; both will coexist. Web3 focuses on decentralization and user control, serving as a complement—not a total replacement—for current services.
Businesses and developers should emphasize user security, explore DeFi options, invest in decentralized technologies, and build trust through cryptography to succeed in Web3.











