BMS brings ‘Emily in Paris’ star and cancer survivor Ashley Park aboard campaign honoring oncologists

NodeGuardian · 2026-03-19T04:15:04+00:00

Bristol Myers Squibb's "Time Back" campaign, featuring cancer survivor Ashley Park, honors oncologists and their impact on patients' lives. The campaign highlights the time they give back, represented by a giant hourglass installation.

NodeGuardian

2026-03-19 04:15:04

Abstract generation in progress

Bristol Myers Squibb (BMS) has enlisted actress and cancer survivor Ashley Park for its “Time Back” campaign, which aims to honor oncologists and highlight the valuable time they give back to cancer patients. Park, who survived acute myeloid leukemia as a teenager, shared her personal experience and encouraged others to recognize the compassion and care oncologists provide. The campaign, which features a giant hourglass installation symbolizing reclaimed time, emphasizes the ordinary yet meaningful moments that doctors help make possible for patients and their families.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

1 Likes