Morgan Stanley Has Added This Software Stock to Its ‘Top Pick’ List. Hint: It’s Tax Season

FomoAnxiety · 2026-03-19T21:37:29+00:00

Morgan Stanley has named Intuit a "Top Pick," highlighting its attractive valuation and growth potential despite recent market fears. Analyst Keith Weiss notes strong revenue growth and positive forecasts, recommending INTU stock as a buy.

FomoAnxiety

2026-03-19 21:37:29

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Wall Street investment bank Morgan Stanley MS -0.99% ▼ has named Intuit INTU +1.41% ▲ , the software company behind TurboTax, to its “Top Pick” list.

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Keith Weiss, a top five-star rated analyst, called Intuit a “durable compounder at a discount.” In a note to clients, the Morgan Stanley analyst writes that it is “making Intuit our Top Pick as valuation screens attractive,” adding that it sees “a path to top-line acceleration” for the company, whose other software products include QuickBooks for accounting and Credit Karma for personal finance.

Weiss argues that INTU stock offers an attractive entry point to investors with the share price down 28% in 2026 and trading at about 20 times this year’s earnings estimates. He adds that despite getting caught up in fears about AI’s disruption of the software space, Intuit still offers long-term growth potential.

Intuit’s Strong Numbers

Morgan Stanley also was impressed with Intuit’s most recent financial results, noting that the company reported 17% total revenue growth, 18% growth in Global Business Solutions, 21% Online Ecosystem growth, and approximately 40% growth in the its Intuit Enterprise Suite.

Weiss adds that Intuit’s popular TurboTax software product is growing at about 12% a year even with Internal Revenue Service (IRS) tax filings tracking five points below prior-year levels. Morgan Stanley has a Buy rating and $580 price target on INTU stock, which is nearly 30% higher than where the shares currently trade.

Is INTU Stock a Buy?

Intuit’s stock has a consensus Strong Buy rating among 23 Wall Street analysts. That rating is based on 19 Buy and four Hold recommendations issued in the last three months. The average INTU price target of $582.82 implies 28.76% upside from current levels.

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