This Year of the Horse project’s turnaround story is quite interesting.

The holder address has about 8,000+ addresses, initially relying entirely on community-driven organic promotion, with no VC backing, purely retail-driven. Since 2026 coincides with the Year of the Horse in the lunar calendar, the token simply combined the zodiac theme with puns, resulting in explosive virality. It is now managed and operated by the community, with the overall tone being "consensus rather than narrative."

Interestingly, this project was initially criticized on social media. People thought the style was too "down-to-earth" and a bit "rustic." But it was precisely this down-to-earth vibe that attracted users from exchange forums—they actually have strong purchasing power. Some top analysts began comparing it to the rebellious spirit of early PEPE, saying this embodies the most primitive Meme spirit. Plus, various creative, humorous images flooded the internet, and the public opinion wheel started turning.

Market cap skyrocketed from a few million to 30 million, with some early participants enjoying returns of 100-150x. Now, the search popularity on platform X is extremely high, with thousands of discussions daily, and community activity far surpasses other coins in the same sector.

Looking ahead, there are several positive factors. First, the Spring Festival is approaching, and with the Year of the Horse narrative combined with official media coverage and zodiac culture, traffic will continue to grow. Second, a top exchange has already listed an Alpha project plan (not spot), enjoying low-threshold exposure, and the community strongly demands spot listing. If the hype can be maintained, referencing DOGE and SHIB’s paths, the probability of a spot listing isn’t low—after all, a major exchange is promoting a Chinese ticker ecosystem, and liquidity on BSC is also recovering. However, Meme coins require extremely high consensus to go spot, with a short-term probability estimated at 30%-50%. Continued observation of KOL endorsements and trading volume is necessary.

The 24-hour trading volume has already exceeded $8 million. In the short term, the 1-2 months before the Spring Festival are a peak emotional period, and reaching a market cap of 50-100 million (5-10x space) is possible. If spot trading materializes, breaking 200 million isn’t a big issue.

This project has indeed seized the opportunity of the Year of the Horse and Chinese Meme trends, transforming from a controversial coin into a leader in the BSC sector. Currently, chasing high prices should be cautious, but if the Year of the Horse sentiment spills over, its cultural moat could bring additional benefits. The risks are high, so do your own research before acting.