ADI Chain makes a major push toward mainstream adoption with 60 million mobile payment users transitioning onchain—a significant milestone for Web3 accessibility.

Recently, the project ramped up engagement through strategic incentive campaigns, featuring a 2x points multiplier during key announcement windows. This reward mechanism encourages active participation and creates urgency around major updates, a common tactic in growing project communities.

The timing is noteworthy: as more payment-focused chains compete for real-world utility, ADI's focus on converting existing mobile payment users represents a direct challenge to traditional financial silos. Whether this translates into sustained onchain activity remains to be seen, but the scale of potential users involved makes this worth monitoring.

For traders and ecosystem participants, these promotional windows often signal important developments—something to keep on the radar.