Apple's price action is breaking down on the weekly chart, sitting below the 20-week moving average with clear downside momentum building. The critical support level traders are watching sits at 243—this marks both the yearly pivot point and where the lower Bollinger Band should converge by late January. Breaking through 243 on a weekly close would signal something important: the rally that topped out in December might actually be a major peak, not just a pullback. The confluence of these technical levels makes the 243 zone a make-or-break territory for the trend.