Paid promotions in crypto are inevitable, and honestly, I can accept that. The real issue? Transparency. KOLs who actually disclose their sponsorships upfront? That's respectable. The problem is most don't. What gets me is the performative excitement—these guys hype projects they've clearly never touched, never tested, never even read the whitepaper for. They just hit send on whatever pays the most. It's lazy, it's deceptive, and it erodes trust in the whole community. We're building Web3 on principles of transparency and authenticity, yet this contradiction keeps happening. Until KOLs take accountability for what they promote, followers will keep getting burned.