Platform X awards a $1 million prize for the best article, with the founder personally sharing and reposting. The logic behind this move is far more complex than it appears on the surface.

Currently, breaking news worldwide is first posted on X, with unparalleled speed. But where's the problem? The interpretive authority still lies with traditional media like Bloomberg and WSJ. As a result, X has become a platform for breaking news, and users finish reading explosive headlines only to turn to traditional media for in-depth analysis. This situation is clearly unsustainable.

Therefore, this $1 million is essentially aimed at cultivating a group of "native serious opinion leaders on X." The goal is very clear: to regain full pricing power over news, from first release to interpretation, and take control of the entire process.

Looking deeper, connecting this strategy with X's plans to develop payment services and obtain financial licenses makes the logic even clearer. Who is most likely to use X Pay? Certainly high-net-worth users making decisions based on in-depth content. Upgrading the content system is a prerequisite for expanding financial services. With authoritative voices and in-depth discussions present, the quality of the user base is completely different.

To put it simply, $1 million may not buy many top-tier articles, but it secures the attention and expectations of all serious creators. This business is incredibly cost-effective.