There's something uniquely crypto about this. You can rebrand, swap out names, pivot the entire narrative—and somehow, the core community keeps rolling with it. The recognition doesn't die. The belief system survives the rebranding. In traditional markets, pulling that off would be financial suicide. But in crypto? It's almost par for the course. Identity becomes fluid. What matters isn't the name on the marquee—it's what people decide it represents. Pretty wild when you think about it.