Many people may underestimate the true cost of creating content. It's not just about time, nor just about effort, but about the ability to bear uncertainty over the long term. Before you post a piece of content, you don't know whether it will be recommended, whether it will be mistakenly flagged, or whether a platform rule change will render it invalid. But you still have to keep creating because stopping means the previous accumulation starts to depreciate. In my view, the biggest disadvantage for most creators is precisely this: you bear systemic risks without any risk compensation. @ferra_protocol's approach this time interests me because it is exactly here. It is not about improving the efficiency of posting content, but about attempting for the first time to establish a compensation mechanism for the uncertainty faced by creators. Whether your content is posted on X, YouTube, or other platforms, Ferra cares not about whether the algorithm promotes you, but whether you genuinely participate in the ecosystem, whether you contribute continuously, and whether you invest long-term. In other words, it treats creators' behaviors—rather than platform feedback—as the anchor of value. This is very important. Because once the value anchor shifts from platform algorithms to behavior trajectories recorded on the chain, creators no longer need to rely entirely on the favor of a single platform to survive. You're not betting on whether a piece of content will go viral, but on accumulating a record of contributions that cannot be erased by the platform. I can't say that Ferra has perfected this, but at least it is trying to solve a problem that no one in the industry has directly addressed: who will bear the long-term uncertainty for creators? If you see creation as just a trending topic, this system may not be that important to you. But if you are a creator planning to produce content long-term, participate long-term, and stay on the same track, mechanisms like Yapping are worth you securing a position in advance. Many infrastructures may seem insignificant in the early stages, but once everyone realizes their importance, their position becomes very valuable.
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Many people may underestimate the true cost of creating content. It's not just about time, nor just about effort, but about the ability to bear uncertainty over the long term. Before you post a piece of content, you don't know whether it will be recommended, whether it will be mistakenly flagged, or whether a platform rule change will render it invalid. But you still have to keep creating because stopping means the previous accumulation starts to depreciate. In my view, the biggest disadvantage for most creators is precisely this: you bear systemic risks without any risk compensation. @ferra_protocol's approach this time interests me because it is exactly here. It is not about improving the efficiency of posting content, but about attempting for the first time to establish a compensation mechanism for the uncertainty faced by creators. Whether your content is posted on X, YouTube, or other platforms, Ferra cares not about whether the algorithm promotes you, but whether you genuinely participate in the ecosystem, whether you contribute continuously, and whether you invest long-term. In other words, it treats creators' behaviors—rather than platform feedback—as the anchor of value. This is very important. Because once the value anchor shifts from platform algorithms to behavior trajectories recorded on the chain, creators no longer need to rely entirely on the favor of a single platform to survive. You're not betting on whether a piece of content will go viral, but on accumulating a record of contributions that cannot be erased by the platform. I can't say that Ferra has perfected this, but at least it is trying to solve a problem that no one in the industry has directly addressed: who will bear the long-term uncertainty for creators? If you see creation as just a trending topic, this system may not be that important to you. But if you are a creator planning to produce content long-term, participate long-term, and stay on the same track, mechanisms like Yapping are worth you securing a position in advance. Many infrastructures may seem insignificant in the early stages, but once everyone realizes their importance, their position becomes very valuable.