Hollywood might be facing its biggest disruption yet. There's this new tool from Higgsfield called Recast that's honestly wild—it lets you swap out actors in existing video footage. We're talking voice cloning, facial expressions, the whole package.

The implications? Pretty massive. Could reshape how content gets produced, who controls digital likeness rights, and what "authentic" even means anymore. Whether this is innovation or a nightmare scenario probably depends on which side of the camera you're standing on.