How is Planet Fitness? This budget gym chain opened 35 new stores in Q3, supported by its sponsorship of the New Year’s Eve concert and AI digital transformation, with membership exceeding 20.7 million. However, there are also many issues — the newly introduced "one-click cancellation" policy, while transparent, has made it easier to cancel memberships, leading to a higher membership attrition rate compared to last year. Additionally, with inflation pressures and equipment costs rising by 27.3%, profit margins are being squeezed. The stock price has risen 3.4% over the past six months, outperforming the industry, with 2025 EPS expectations rising from $2.93 to $2.99; analysts have given it a Hold rating. In simple terms: the growth momentum is still there, but the "easy cancellation" tactic is somewhat self-harming.