Bilibili and Zhihu both have disappointing financial reports and stock prices, while Xiaohongshu's revenue, profit, and valuation are sky-high. The first two platforms are filled with young intellectuals who proudly claim top university backgrounds, constantly making memes and attacking consumerism and materialism, yet they never spend a cent and get furious at the sight of ads, acting like they're mortally offended. The latter two platforms are full of people enjoying food, drinks, entertainment, and influencers dancing and singing—when they see suitable ads, they buy without hesitation, and when influencers do sponsored content, they congratulate them for making a living.

If you see men, young people, intellectuals, and thinkers, stay as far away as possible—these types are always poor, incompetent, stingy, talkative, and just want free stuff. Doing business targeting this crowd will leave you bankrupt.

Value your life—stay away from male young intellectuals.