#钱包社交转型 The recent shift of Farcaster can be summed up as being awakened by market data. After prioritizing social interaction for four and a half years, monthly active users surged from 2,000 to 100,000, which sounded great, but then fell back to 60,000 in just three months, and this year it directly suffered a 50% Slump to 20,000—this is the reality.

I took a look around the data, and the key issue is not the product, but the environment—crypto socializing is itself a small circle, where KOLs, developers, and yield farmers are just going in circles, and cannot break the network effect barrier of Web2 social.

On the contrary, the wallet has shown real PMF. A 10% reward for USDC deposits directly brought back user activity because it touches on a basic need—what people really want are transfer, trading, and interaction tools, not yet another content platform. The acquisition of Clanker also confirms this point; the combination of asset issuance + wallet + content circulation is the correct approach to financialization.

For the撸毛党, this is actually a positive signal. What does wallet-centric mean? It means interactions become more direct and higher frequency, with Frames directly minting trades in the information flow, resulting in lower costs and higher efficiency. The future airdrop ecosystem will definitely evolve in this direction - first using tools to engage you, and then using incentives to pull you into interactions.

The underlying logic is very simple: don't expect social interactions themselves to retain users; use real value tools as an entry point and rely on financial mechanisms to drive stickiness. For those who want to achieve the most interactions at the lowest cost, this is actually a clearer path.