Is ZETA the next major AI player to watch?

Let's break it down:

Zeta Global operates as a marketing platform powered by AI technology. What makes this particularly interesting right now?

The timing is critical. As privacy regulations tighten and third-party data tracking gets phased out across the industry, companies face a real challenge: they're losing access to external data sources they've relied on for years. This regulatory shift is forcing a fundamental change in strategy.

Here's where Zeta's positioning becomes compelling: the platform is built to help brands leverage their owned data—the information they control directly. Instead of chasing third-party signals, businesses can now maximize their first-party data assets for targeting and personalization. This capability aligns perfectly with where the entire marketing landscape is heading.

In a world where privacy compliance is becoming non-negotiable and owned data is the new competitive currency, platforms that can efficiently activate proprietary data have a structural advantage. The question isn't whether this shift happens—it's happening now. The question is which players will capture the most value from it.