Regulators are tightening their grip on how major platforms handle pricing. New York's top legal officer is now demanding access to Instacart's internal data on price testing strategies. This move signals intensifying pressure on e-commerce players to justify their dynamic pricing models. The investigation reflects broader concerns about algorithmic pricing and consumer fairness—issues increasingly relevant to decentralized platforms and trading venues as they scale. Markets watch closely as traditional commerce faces mounting scrutiny; similar frameworks may eventually apply to crypto exchanges and DeFi protocols handling user transactions.