Visa Expands Digital Payment Ecosystem: From Stablecoin Advisory to Global Connectivity

In the context of the rising demand for digital financial technology, Visa is developing a range of new services centered around stablecoins. From the pilot program converting fiat to stablecoin in November 2025 to the launch of specialized advisory services, this payment company is positioning itself as a comprehensive solution provider for financial institutions.

Growing Stablecoin Demand from Financial Institutions

Financial institutions, especially credit companies like Navy Federal Credit Union, a trade union serving 15 million members worldwide, are exploring how stablecoins can optimize their payment operations. Serving approximately 15 million members, Navy Federal Credit Union emphasizes that stablecoins have the potential to reduce costs and accelerate transactions.

Alongside Navy Federal Credit Union, VyStar Credit Union—another trade union organization—also receives support from Visa in evaluating this technology. Pathward, a leading fintech company, is among the first partners to adopt Visa’s stablecoin solutions.

Stablecoin Advisory Services: Comprehensive Support from Strategy to Implementation

According to Carl Rutstein, Global Director of Visa Consulting and Analytics, Visa’s stablecoin advisory service is designed to genuinely support clients’ development. This service provides comprehensive guidance on stablecoin technology, operations, strategy, and real-world use cases.

Currently, Visa Stablecoins Advisory Practice has served dozens of clients. The main use cases include cross-border payments and business-to-business transactions. The company expects demand to grow significantly, with plans to expand services to hundreds of clients in the coming years.

Expanding Partnerships with Crypto Partners

On November 27, Visa signed a strategic partnership with Aquanow, a fintech company specializing in digital assets. This agreement aims to expand stablecoin payment capabilities across Central and Eastern Europe, the Middle East, and Africa (CEMA).

Under this partnership, Aquanow’s digital asset infrastructure will connect with Visa’s global payment network. Users and payees will be able to conduct transactions using widely adopted stablecoins such as USDC. This integration not only reduces transaction costs but also significantly improves payment speed for financial institutions.

Policy Context and Market Trends

The surge in interest in stablecoins is driven by several policy factors. After the Trump administration passed the GENIUS Act earlier this year, in July 2025, businesses have shown increasing interest in issuing their own stablecoins.

This trend is not limited to traditional financial organizations. Technology platforms like YouTube are also allowing creators to receive payments in regulated stablecoins, such as PayPal’s PYUSD. This indicates that stablecoins are gradually becoming official payment tools within the digital financial ecosystem.