Cryptocurrency Social Media Attention Falls to Five-Year Low, Retail Investors Exit Reflecting Bear Market Signals

Recent data shows that views of cryptocurrency-related content on YouTube have dropped to the lowest level in nearly five years. However, this trend is not limited to a single platform but is a widespread downturn across the entire industry.

According to data shared by industry analysts, the 30-day moving average views of cryptocurrency-related YouTube channels have significantly declined over the past three months, now falling to the lowest point since January 2021.

Several cryptocurrency content creators have pointed out that this phenomenon is not limited to YouTube; similar declines in attention are also observed on social platforms like X (formerly Twitter).

Some analysts believe that since the market peak in 2021, the overall popularity of cryptocurrencies on social media has remained in a “bear market” state, never returning to previous high levels.

This trend also indirectly confirms that the current cryptocurrency market cycle is characterized by increased institutional dominance and decreased retail participation.

After experiencing multiple market manipulation behaviors such as “pumping and dumping,” retail investors’ trust in the crypto market has continued to decline, leading to more cautious investment attitudes. Additionally, some investors are shifting towards precious metals and macroeconomic assets in search of more stable returns.

Despite the overall decline in social attention to cryptocurrencies, market sentiment shows a structural divergence.

According to the Santiment on-chain report, Bitcoin’s social sentiment has recently improved slightly, with market confidence gradually stabilizing around key price levels; however, Ethereum’s social sentiment remains relatively dispersed and has not formed a clear trend.

In summary, the downward trend in cryptocurrency social media attention is both an inevitable result of market cycles and investor behavior changes, and it also exposes deep structural shortcomings in content dissemination, investor education, and market regulation.

Whether retail investors’ attention can rebound in the future depends on the coordinated development of regulatory environment, asset performance, and industry ecosystem.

#社交关注度 # Market Sentiment