This wave of Chinese internet memes' explosion in the crypto circle actually reflects a larger strategic shift.

On the surface, it's about cultural creativity, but in reality, these catchy memes have three layers of gameplay. First, there are many big players in the Chinese community, but traditional old money has yet to enter. Simple and understandable trending memes lower the barrier, providing an opportunity to attract this potential user base. Second, for a long time, the discussion has been dominated by inexplicable Western memes; a leading exchange wants to regain some dominance—which is reasonable.

But the real test comes afterward. The essence of memes is a combination of emotions and emojis; just self-entertainment within the Chinese community has limited significance. To truly go viral, the elements must be instantly understandable by both Chinese and international users. That’s why I am optimistic about the long-term potential of animal-themed memes.

Hajime, vulgar penguin, open door, Seven, Little Qiang—these IPs, despite originating from different sources, all cross cultural barriers. A penguin, a mouse, a gorilla—these visual symbols can resonate globally. In comparison, many purely Chinese memes, no matter how popular, are just regional phenomena.

From an investment perspective, only memes that can go global have real lasting vitality.