The new generation of stablecoins U gather on mainstream exchanges, Gate's multi-chain deployment logic behind the launch

United Stables(U) launched simultaneously on Gate and Binance on January 13, marking an important leap from niche markets to mainstream exchanges. This is not only a listing event but also reflects the broader trend of increased competition in the stablecoin market and the integration of multi-chain ecosystems.

Multiple Exchanges Launch Simultaneously, U’s Rapid Expansion

According to the latest news, the deposit channel for U on Gate opened at 11:00 (UTC+8) on January 13, and spot trading will be announced once liquidity is sufficient. On the same day, U also launched on Binance, opening U/USDT and U/USDC trading pairs and launching a zero-fee promotion. This synchronized listing across two major exchanges indicates that the driving forces behind U are accelerating market deployment.

U’s Market Status

U has rapidly moved from launch to mainstream exchange entry within just one month. Its current market cap has reached the billion-dollar level, indicating that the market has a decent acceptance of this new stablecoin.

Competitive Edge Behind Innovative Features

The core innovation of U is support for EIP-3009 gasless authorization, one of the first stablecoin features implemented on BNB Chain. Simply put, this means users can transfer U without paying separate gas fees, completing transactions through authorization directly. This significantly reduces transaction costs and enhances user experience.

Additionally, U is positioned as “a new generation stablecoin fully backed by liquid assets,” aiming to unify liquidity across trading, payments, DeFi, institutional settlements, and AI-driven systems. This broad positioning suggests U aspires not just to be a simple medium of exchange but to serve as a cross-ecosystem liquidity hub.

Why Multiple Exchange Listings Are Critical

The value of a stablecoin lies in liquidity. Trading only on small exchanges makes it difficult to develop deep liquidity and can lead to price deviations. U’s simultaneous entry into Gate and Binance within two weeks signifies:

• Accelerated liquidity aggregation
• Lower user acquisition costs
• Increased market recognition
• Laying the foundation for future DeFi applications

New Signals in the Stablecoin Sector

U’s rapid expansion reflects several market phenomena. First, stablecoins are no longer dominated by USDT and USDC; new players are emerging. Second, as the second-largest public chain ecosystem, BNB Chain’s native stablecoin has become a standard feature. Third, exchanges are enhancing ecosystem stickiness by launching their own or supported stablecoins.

Market observations show that Binance’s support for U is substantial, including zero-fee trading promotions and listing fee waivers. This indicates Binance views U as part of its strategic ecosystem development rather than just an ordinary token.

Future Directions to Watch

After U’s listing on mainstream exchanges, the key is whether it can attract integration with DeFi applications. If leading lending protocols, DEXs, and other platforms start supporting U, its liquidity will further grow. Additionally, U’s price stability performance is worth monitoring; currently, the price remains around $0.999, indicating stable operation.

Another aspect is whether U can develop applications in payments and settlements. Ultimately, the value of stablecoins lies not just in exchanges but in real-world use cases. If U can find applications in AI systems, cross-chain payments, and other emerging fields, that would be a true breakthrough.

Summary

U’s dual listing on Gate and Binance marks its official entry into the mainstream market. From technological innovation (gasless authorization) to market deployment (multi-exchange coverage) and ecosystem support (Binance’s strategic investment), U has laid the groundwork to become a mainstream stablecoin. However, competition among stablecoins ultimately depends on liquidity depth and practical applications. The real test in the coming months will be whether U can achieve breakthroughs in DeFi and payments sectors.