Want to effectively spread your message in the crypto community? Try this strategic difference.

Many people make the mistake of becoming a spokesperson for a token symbol, which can actually limit your influence. A smarter approach is to create meme content around the project—these are more likely to go viral and gain traction.

What's the key? Step back behind the scenes. Let community members naturally share contract addresses and token codes in the comments, rather than pushing them directly. This approach is more organic and easier to build trust. People tend to trust peer recommendations more than direct marketing. So instead of hard selling, create topics and let the community speak for you.