Artificial intelligence personalization algorithms on online gambling platforms enhance user experience through customized promotions and user retention strategies, but they also influence players' betting behaviors, raising concerns about transparency and user autonomy. A study involving 6,352 players showed that AI can predict problem gambling through indicators such as frequent deposits. While AI tools like SlotGPT can support players in creating games and improve safety and predictive analytics, the actual impact of this technology depends on transparency to ensure it reduces rather than exacerbates risks such as problematic behaviors.