The marketing approach of certain blockchain projects has become increasingly problematic. Repetitive content, low-quality messaging, and tone-deaf campaigns are creating a perception of unprofessionalism that extends beyond social media. When projects resort to clickbait and manufactured outrage as their primary engagement strategy, it undermines credibility—especially when institutional players are evaluating which chains to build on.

Institutions and traditional finance firms are inherently cautious about brand association. A chain's public image and how its ecosystem conducts itself matters significantly for mainstream adoption. Quality over quantity in communications isn't just a marketing principle—it's fundamental to establishing the legitimacy and professionalism that traditional players expect before committing resources.