Recently, many people on X have been discussing several hot topics—how to curb low-quality content, the value of creator DAOs, and the importance of high-quality content. These viewpoints converge on a core question: what kind of KOL truly qualifies as a KOL?

In the Web3 industry, the biggest realization I've had is this: a competent KOL must have standout representative works.

Over the past year or so, I’ve interacted with many bloggers and creators. Honestly, very few can produce decent works. Some accounts post daily and have many followers, but looking back at their history, it’s all trending content, and there’s no article that truly showcases their expertise. Others maintain their popularity through tone and persona, but their core output ability is worrying.

This is the real problem. In the information explosion of the Web3 world, the differentiation in quality is becoming more and more obvious. Without representative works, there is no genuine influence.