User retention data from a major social platform is worth noting. According to statistics, there are approximately 800,000 active users on the platform, of which 80% heavily rely on its feed feature. After a major event, about 640,000 users were directly affected.
From a business perspective, if these users choose to cancel the $8 monthly premium subscription, it would result in a significant revenue impact:
Monthly loss: approximately $5.12 million Annual total: approximately $61.4 million
This data reflects the delicate balance between user stickiness and platform decision-making in a highly competitive environment. Every choice made by the product leader ultimately translates into measurable business consequences—whether growth or churn. From this perspective, finding the balance point between user experience and business goals has become a core challenge for platform growth.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
5 Likes
Reward
5
4
Repost
Share
Comment
0/400
AlphaWhisperer
· 16h ago
640,000 users can run instantly, what does that indicate? Product decisions really need to be taken seriously.
View OriginalReply0
Anon4461
· 16h ago
640,000 users say goodbye on a whim, this business is indeed risky... But on the other hand, if the platform can really improve the experience, this money can still be retained.
View OriginalReply0
UnruggableChad
· 16h ago
640,000 users say goodbye on a whim, this is the reality. Even the biggest platform can't withstand it.
View OriginalReply0
ChainWanderingPoet
· 16h ago
640,000 users just left, over 60 million gone—this deal is a bit risky.
User retention data from a major social platform is worth noting. According to statistics, there are approximately 800,000 active users on the platform, of which 80% heavily rely on its feed feature. After a major event, about 640,000 users were directly affected.
From a business perspective, if these users choose to cancel the $8 monthly premium subscription, it would result in a significant revenue impact:
Monthly loss: approximately $5.12 million
Annual total: approximately $61.4 million
This data reflects the delicate balance between user stickiness and platform decision-making in a highly competitive environment. Every choice made by the product leader ultimately translates into measurable business consequences—whether growth or churn. From this perspective, finding the balance point between user experience and business goals has become a core challenge for platform growth.