Removing fake accounts will reshape what real engagement actually looks like. Picture this: you've already witnessed a sharp cliff in impressions and activity over recent weeks. Now imagine what happens when those artificial user profiles get wiped out—that's going to establish a completely different baseline. The metrics suddenly look different when the vanity numbers disappear. So here's the uncomfortable question: how do these projects pitch their growth stories to investors when the actual performance metrics shift this dramatically? It forces a reckoning between claimed traction and genuine user behavior. This cleanup might be exactly what the industry needs, but it definitely complicates the funding narrative.