A well-known cryptocurrency exchange partners with Ferrari F1 team: F1 race welcomes Web3 era

2026-01-16 12:00:10

Abstract generation in progress

【Crypto World】Cryptocurrency exchanges are accelerating their entry into the traditional sports industry. A well-known crypto exchange recently announced a multi-year partnership with Scuderia Ferrari HP F1 Team — marking the first time this Formula 1 team has teamed up with a crypto exchange.

It sounds a bit “breaking the circle,” but the logic is quite clear. Both parties connect with global audiences through event activities, digital platforms, and exclusive fan experiences, blending the innovative spirit of crypto with Ferrari’s performance culture. After all, both F1 and crypto represent speed, technology, and frontier exploration, making this combination inherently exciting.

This is not just a sponsorship agreement but another example of Web3 penetrating traditional sports. As the crypto industry gradually becomes mainstream, more cross-industry collaborations like this will emerge. For exchanges, it’s a great opportunity to break into new markets and attract non-crypto users; for F1 fans, it’s a new gateway to Web3.

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NotGonnaMakeIt

· 15h ago

Ferrari is starting to get into crypto too. Is this really the end of the road? But speaking of which, I've said before that such collaborations will only increase, and mainstream adoption is happening this way.

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RooftopVIP

· 15h ago

Even Ferrari has fallen... But on the other hand, this deal really can work—speed, explosiveness, lots of money—put together, it's perfect.

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ForkYouPayMe

· 15h ago

Ferrari has arrived, now the crypto circle has truly broken through... But to be honest, I'm more concerned about whether this exchange is stable or not. Don't end up crashing the market at the end.

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BlockchainBrokenPromise

· 15h ago

Ferrari getting into crypto? If this isn't a marketing stunt, I’ll eat my screen. Honestly, it's just a new way to scam retail investors.

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LidoStakeAddict

· 15h ago

Ferrari is starting to get into crypto too, now it's really F1 breaking into new circles haha

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FallingLeaf

· 15h ago

Ferrari has also fallen, now the crypto world is really about to go mainstream Breaking out of the circle, but I'm just worried it will still end up like the usual rug pull F1 fans are confused, how did it suddenly become Web3? Speed and passion, this time it might really blow up Haha, traditional sports also have to embrace the crypto world, or they'll really become antiques Sponsorship? Basically, it's still about mutual fan attraction I like this partnership, but the premise is not to rug us If this keeps up, will the Olympics also issue tokens? Damn, another signal of mainstream adoption, should I HODL or buy the dip?

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