How do we bring mainstream users into crypto? The playbook is pretty straightforward if you break it down:

First, hit them with compelling economics. Better yields than traditional finance aren't a nice-to-have—they're the entry point. When someone sees their stablecoins earning actual returns, suddenly crypto stops being abstract.

Then comes the hard part: real education. You can't just onboard people and ghost them. They need to understand self-custody, why it matters, what the risks are. This is where projects separate themselves. The ones that invest in teaching win retention.

The missing piece? It's the bridge between financial incentives and actual behavior change. That's where most projects fumble.

But if you nail all three—attractive rewards, solid education, and genuine utility—you finally get to real adoption. Not hype cycles or speculation. Real, sustainable growth where people actually use crypto for what it was built for.