From the platform perspective, the Spring Festival incentives are about "stabilizing the content fundamentals."

From Gate's point of view, the Spring Festival incentives are not just a simple marketing activity but a content ecosystem construction strategy. As market conditions fluctuate, the real reason users stay is often valuable information and insights.

By incentivizing creators to continuously produce content, Gate Square can maintain content activity amid market volatility and reduce user churn. This is a long-term investment rather than a short-term user acquisition.

More importantly, high-quality content will generate positive feedback: attracting more rational users → improving discussion quality → attracting stronger creators to join. The Spring Festival incentives are a crucial node to kickstart this cycle.

From this perspective, those involved in the incentives are not only creators; the platform and readers are also beneficiaries. #Gate广场创作者新春激励