2026-01-18 08:25:34

There are reports that a major social media platform has started to restrict API access for content aggregation applications, which means that a group of platforms operating through content incentive mechanisms may face a survival crisis. Those information platforms that rely on platform rewards to attract users have inherently fragile business models, and any policy change could cause them to collapse immediately.

Even more interesting is that this wave of changes could directly alter the valuation and ecosystem of KOLs. Remember? When information financial platforms exploded in popularity a couple of years ago, the daily income of KOLs plummeted from around $400 to $40, with some even worse. At that time, platform subsidies were abundant, anyone could earn effortlessly, leading to an overinflated industry.

As these platforms gradually decline, the commercial value of KOLs might return to rationality. High-quality content creators and bloggers who produce operational tutorials—those with real ability and a solid fan base—may usher in new opportunities—after all, the market ultimately has to pay for genuine value.

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NeonCollector

· 2h ago

Another round of reshuffling. With this pace, it really feels like it's about to happen. The era of passive income is over. Only those who can survive this time are truly valuable. Those who rely solely on subsidies should have stopped long ago; the virtual inflation is too outrageous. The phrase "Quality is king" has been heard a hundred times, but this time it seems to be taken seriously. From $400 down to $40... LOL. Back then, everyone really wanted to be a KOL. Now we can see who truly has the skills and who is just riding the wave. Let's wait and see who can survive this round.

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OPsychology

· 01-18 08:50

If I had known it would turn out like this, the platforms that boasted the most back then are now all backing down. This is the norm in Web3; as soon as subsidies stop, the true nature is revealed. Relying on APIs is indeed fragile; it can crash at any moment. Wait, are those bloggers with a real fan base actually able to survive longer? After the virtual inflation subsides, the real gold rush begins. The industry needs a wave of reshuffling; only then can we see who truly has substance.

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OnChainSleuth

· 01-18 08:49

It's starting to cut leeks again, when the API is shut down, everyone has to roll. Those who were lying around and making easy money during the subsidy era should have woken up long ago. Basically, it's a fake demand collapse; the true content kings will still survive. Wait, are another batch of platforms going to die this time? Not surprised. Honestly, KOLs costing 40 yuan should have disappeared long ago; the market cleans itself automatically.

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GateUser-a5fa8bd0

· 01-18 08:45

Those who rely on subsidies will eventually die; this wave of cleanup is actually a good thing. Thinking about that group of talkers who could make a few hundred dollars a day—it's really absurd. Only those with genuine skills and real knowledge can survive; this logic is sound. Another magical cycle—let's see who can hold out until the end. Once the API is shut down, the true nature is revealed—that's what you call a business model. A bunch of false prosperity—if it must collapse, it will. Let's wait and see who can truly make a living from content in the next wave.

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down_only_larry

· 01-18 08:41

Is this another round of cutting leeks? API restrictions are just API restrictions, don’t keep making up stories about "real value return." --- Haha, once subsidies disappear, KOLs have to drink northwest wind. Isn’t that obvious? --- Wait, what about those who make $400 a day now? Are they still alive haha. --- Basically, the platform just wants to monopolize traffic, disguised as some kind of ecosystem optimization. --- Is it true? It feels like every few months someone says "value return," and then there's another round of plummeting. --- Without subsidies, there are no users. That’s the real truth. Those "high-quality content creators" also need to eat. --- I just want to know who will make money from this wave of changes. It definitely won’t be KOLs.

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WhaleWatcher

· 01-18 08:26

Here comes the policy to cut leeks again, now those hosts who rely on subsidies are panicking. Wait, isn't this just natural淘汰? It should have come long ago. Genuine talented creators are not afraid. Let's see who can survive until the end.

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