Having tracked many new projects, I find that products like FightID are interesting because—although they brand themselves as Web3—they are fundamentally based on Web2 logic.

This project has quite frequent interactions with UFC, and there are many collaborative efforts on both sides. From the perspective of the combat sports vertical, it indeed has a strong fan base. After that classic meme from last year appeared, the word "Fight" also gained popularity, which definitely boosted the visibility of such projects.

However, upon closer examination of FightID's development direction, it mainly relies on the fan economy within the fighting community—celebrity effects, content stickiness, and community management. Essentially, it’s still playing the traditional fan economy game, just wrapped in a Web3 shell. The sustainability of such a project depends on how long the fan enthusiasm can be sustained.