The industry generally agrees that the common approach is to have influential figures promote tokens—whether through certain platforms or the influence of KOLs. This method is indeed not ideal, but it seems to have become the mainstream path in reality.

For example, if I want to run a newsletter dedicated to exploring the potential of old projects, a reliable way to promote it is to leverage my own fan base or find voices that can reach the target audience for collaboration. The problem is, this reliance on personal endorsement essentially ties the success or failure of the project to individual influence. Although there seems to be no better alternative, the limitations of this mechanism are quite obvious—ultimately, those with existing influence tend to benefit the most, while truly promising projects are more likely to be overlooked.