Why are on-chain application functionalities increasing but retention decreasing?

Many Web3 products overlook a fundamental fact: users are not here to study blockchain, but to solve real-world problems. Complex processes often lead to one-time experiences, making long-term retention difficult.

@easydotfunX's value lies in designing on-chain behaviors into continuous, participatory user journeys, rather than isolated technical operations.

Through clearer interaction structures and engagement pathways, Easy reconstructs fragmented on-chain experiences into a sustainable product closed loop.

This user behavior-centered design approach is a missing link in the long-term Web3 product development.

Once technology matures, the outcome truly depends only on the user experience.