According to Decrypt, citing Appfigures data, AI romantic companion and NSFW applications on Apple App Store and Google Play have generated $427.3 million in consumer spending since late 2022, across 214 applications with approximately 165 million downloads.
In the first half of 2026 alone, such "AI girlfriend" apps generated $162.8 million in revenue, with top application Zeta earning approximately $33 million. Appfigures noted that roughly 15% of U.S. adults aged 18-30 with partners regularly use romantic AI companions, with nearly 70% concealing their actual usage frequency from their partners.