Apple agrees to pay $250 million to settle the class-action lawsuit over Apple Intelligence

According to a BBC report dated May 6, Apple filed a proposed settlement agreement in a federal court in California on May 5, agreeing to pay $250 million (about £184 million) to settle a class-action lawsuit accusing it of false advertising for its Apple Intelligence and Siri AI features. Apple denies any wrongdoing in the agreement, which still requires a judge’s approval.

Settlement Terms and Eligibility

According to a BBC report, consumers who bought eligible iPhone 15 or iPhone 16 models in the United States between June 10, 2024, and March 29, 2025, can receive compensation ranging from $25 to $95 per device, with the specific amount depending on the number of claims submitted. Multiple related lawsuits have been consolidated for review in the U.S. District Court for the Northern District of California.

According to a BBC report, this is the second time in the past year that Apple has paid a large settlement over Siri-related issues— in 2025, Apple paid $95 million to settle allegations that Siri improperly recorded private conversations.

Core Allegations in the Lawsuit

According to court documents cited by BBC, the plaintiffs’ lawyers argued in an amended complaint: “The artificial intelligence features Apple advertised did not exist at the time, and do not exist now, nor will they exist within the next two years or longer,” while also marketing them as “groundbreaking innovation.” The lawyers also stated in the filing: “When iPhone 16 is delivered to consumers, it is not equipped with ‘Apple Intelligence,’ and an upgraded Siri was never released.”

According to a BBC report, the National Advertising Division of the U.S. Better Business Bureau also found that Apple’s marketing language—saying it is “now available”—creates the impression that the upgraded Siri would be included at product launch, when in fact it was not provided.

Apple Statements and Subsequent Changes

According to a BBC report, Apple spokesperson Marni Goldberg said in a statement: “Since the launch of Apple Intelligence, we have launched dozens of features covering multiple languages and integrated them across all of Apple’s platforms.” She added that Apple chose to settle “so we can continue to focus on delivering the most innovative products and services for our users.”

According to a BBC report, in a statement in March 2025, Apple spokesperson Jacqueline Roy acknowledged that the rollout timing for a more personalized version of Siri “will take longer than we expected.” After that, Apple removed advertisements related to the upgraded Siri.

According to a BBC report, Apple is adjusting its AI strategy, including the retirement of its AI chief John Giannandrea, and plans to integrate Google’s Gemini technology into future Siri updates.

FAQ

How much is the Apple settlement for the Siri AI lawsuit? When was the agreement filed?

In a BBC report dated May 6, 2026, Apple agreed to pay $250 million (about £184 million) to settle the class-action lawsuit. The proposed agreement was filed on May 5 (Tuesday) in a federal court in California. Apple denies wrongdoing, and the agreement still requires a judge’s approval.

Which consumers are eligible to file a claim? How much compensation will they receive?

According to a BBC report, consumers who purchased eligible iPhone 15 or iPhone 16 models in the United States between June 10, 2024, and March 29, 2025, can receive compensation of $25 to $95 per device, with the specific amount depending on the number of claims.

What are the plaintiffs’ core legal allegations?

According to court documents cited by BBC, the plaintiffs’ lawyers alleged that the AI features Apple advertised did not exist at the time of the ads, that iPhone 16 was not equipped with Apple Intelligence when delivered, and that the upgraded Siri was never released.