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Apple and Google Defy Steep Smartphone Market Downturn in Q2 2026, With Apple Securing Record 20% Share

GateNews

According to Counterpoint Research, Apple and Google defied a steep market downturn in Q2 2026, with Apple claiming a record 20% global market share and Google surging 16% year-over-year, as global smartphone shipments plummeted 11% to a 13-year low.

Apple achieved this by maintaining stable pricing while competitors raised prices due to memory chip shortages, cementing its flagship iPhone 17 as the world's top-shipped device model. Google's gains were driven by strong demand for its Pixel 10 and Pixel 10a series.

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