Binance co-founder and co-CEO Yi He shared observations on July 8 showing cryptocurrency adoption is increasingly regional rather than following a single global pattern. In a series of posts on X, Yi He outlined three distinct trends based on daily activity from millions of Binance users: the Middle East and North Africa (MENA) leading stablecoin savings growth, North America outside the United States expanding local currency stablecoin trading, and Latin America (LATAM) showing the fastest adoption for stablecoin transfers. The data reflects how digital asset usage varies by local financial needs. Yi He co-founded Binance in 2017 with Changpeng Zhao and became co-CEO alongside Richard Teng in December 2025 after overseeing marketing and customer service operations.
MENA Leads Binance Stablecoin Savings Growth
The Middle East and North Africa became Binance's fastest-growing region for stablecoin savings through Binance Earn, a platform feature allowing users to earn passive income on crypto holdings. Yi He reported MENA's share of stablecoin savings activity rose from 5.53% to 9.21%. The Binance co-CEO stated this signals crypto adoption is maturing, with more users thinking beyond trading and exploring long-term wealth-building opportunities. Binance Earn enables users to generate returns on digital asset holdings over time.
North America Shows Strongest Local Currency Stablecoin Trading Growth
North America, excluding the United States, recorded the strongest growth in local currency stablecoin trading according to Yi He. Users in this region are increasingly seeking digital versions of the currencies they use daily rather than relying only on U.S. dollar-backed stablecoins. The executive described this as the second distinct regional trend visible in Binance's user activity data. The shift represents growing demand for stablecoins pegged to local fiat currencies.
LATAM Stablecoin Transfer Users More Than Doubled Since 2025
Latin America's share of stablecoin transfer users more than doubled, rising from 17% to 38% since 2025. Yi He described LATAM as one of cryptocurrency's strongest utility markets and stated this represents the fastest regional adoption Binance currently sees. The Binance co-founder characterized the trend as the third major regional pattern in digital asset usage. LATAM users continue adopting stablecoins for transfers at a rapid pace compared to other regions.
Yi He Describes Regional Crypto Adoption Patterns
Yi He stated the three trends point to stablecoin adoption evolving in different directions depending on local demand. MENA users appear to place greater emphasis on savings products, North American users outside the United States show stronger interest in local currency stablecoins, and LATAM users continue adopting stablecoins for transfers at a rapid pace. The Binance co-CEO explained these patterns reflect how digital financial tools become integrated into everyday life, stating that when financial tools are faster, more affordable, and easier to access, people make them part of everyday life. Yi He noted that every day at Binance, millions of users interact with digital assets in different ways, adding that crypto adoption is a collection of regional stories rather than one global story.
FAQ
What are the three regional crypto trends Binance co-founder Yi He identified?
Yi He identified three trends on July 8: MENA became Binance's fastest-growing region for stablecoin savings with share rising from 5.53% to 9.21%, North America excluding the United States recorded the strongest growth in local currency stablecoin trading, and LATAM's share of stablecoin transfer users more than doubled from 17% to 38% since 2025.
What role does Yi He hold at Binance?
Yi He serves as co-CEO of Binance, sharing the leadership role with Richard Teng. She co-founded the company in 2017 alongside Changpeng Zhao and oversaw marketing and customer service operations before becoming co-CEO in December 2025.
