Digital asset-linked debit and credit card monthly payment volumes reached a record $7.8 billion (approximately ₩11.7 trillion) as of late January 2025, representing a 230% year-over-year increase, according to a January 28 report by market research publication The Kobeissi Letter. The surge was driven by expanded stablecoin payment adoption, with Visa holding approximately 90% market share through partnerships including Jupiter Global, an on-chain entity established by Solana-based decentralized exchange Jupiter. The growth reflects accelerating integration of stablecoin payment infrastructure into traditional card networks, enabling users to transact with digital assets as fiat currency equivalents in daily commerce.
Market Growth Data
The Kobeissi Letter reported the $7.8 billion cumulative monthly transaction volume as an all-time high for digital asset cards, marking a 230% increase compared to the same period one year prior. The publication attributed the expansion to increased opportunities for consumers to use stablecoins as payment methods through card products in 2026, though specific 2026 projections were not detailed in the source material.
Visa Market Position
Visa captured approximately 90% of digital asset card transaction volume through partnerships with on-chain payment providers, according to The Kobeissi Letter analysis. One key partnership involves Jupiter Global, the on-chain company founded by Jupiter, a Solana-based decentralized exchange. The payment giant's network processes the majority of stablecoin-to-fiat card transactions globally.
Use Case Breakdown
Digital asset exchange OKX launched a stablecoin payment card service for European users in January 2025, operating on the Mastercard network. Transaction data from January showed grocery store purchases accounted for approximately 26% of total card usage, representing the largest category. Restaurant payments comprised 18% of transactions, while online shopping made up 13%, according to the source data.
Industry Expansion
In March 2025, Visa and Bridge (a subsidiary of Stripe) announced plans to launch stablecoin-linked cards in over 100 countries. The partnership aims to expand stablecoin payment infrastructure across global markets, though specific launch timelines were not provided in the source material. The announcement followed OKX's January European card rollout, indicating coordinated industry movement toward mainstream stablecoin payment adoption.
