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Google and Naver Push Ads into AI Search Tools; Naver Q1 Revenue Rises 16.3% to $2.22B

Stocks AI Industry News

2026-05-07 04:21:44

According to The Korea Times, Google and Naver are moving ads into AI search tools as generative AI reshapes search behavior and raises computing costs. Google is signaling openness to ads in Gemini, while Naver plans to test answer-style ads in its AI Briefing product in the second quarter.

Naver reported first-quarter revenue rose 16.3% year-on-year to 3.2 trillion won (US$2.22 billion). The company plans to expand ad tests in AI Briefing in the second half and has partnered with ad tech firm Criteo on ad tools and commerce data integration.

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