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IREN Acquires Creative Agency Awaken on May 18, Founder Chris Parker Joins as Marketing Head

GateNews

Partnerships & Ecosystem AI Industry News

2026-05-18 12:17:27

BTC-1.66%

According to BlockBeats, on May 18, IREN, a bitcoin mining and AI infrastructure company, acquired creative and media agency Awaken, which specializes in content strategy and brand building for high-growth enterprises. Core members of Awaken, including founder and CEO Chris Parker, will join IREN, with Parker leading the company’s overall brand and marketing strategy.

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