Korean stock-related searches outpaced cryptocurrency searches by 6.2 times on average over a one-year period ending July 26, 2026, according to Naver DataLab analysis. The study examined search data from July 27, 2025 to July 26, 2026, finding that stock keywords (including Samsung Electronics, SK Hynix, and '주식') generated an average daily search index of 21.68 compared to 3.49 for crypto keywords (BTC, ETH, XRP, SOL). Stocks led in search volume on 308 out of 365 days (84.4%), reflecting sustained domestic investor interest in equity markets versus event-driven spikes in digital asset searches.
Naver DataLab Records 6.2x Search Volume Gap Between Stocks and Coins
Naver DataLab data from July 27, 2025 to July 26, 2026 showed stock keyword searches averaged 21.68 on the search index compared to 3.49 for cryptocurrency keywords. The stock search group included Samsung Electronics, SK Hynix, and the Korean term '주식' (stocks), while the coin search group comprised BTC (Bitcoin), ETH (Ethereum), XRP (Ripple), and SOL (Solana). The Naver DataLab search index is a relative metric that sets the period's highest search volume day at 100, not an absolute count of search queries.
Out of 365 days analyzed, stock searches exceeded coin searches on 308 days (84.4%), while coins led on only 57 days (15.6%). On July 26, 2026, the final day of the analysis period, stock searches registered an index of 4.6 versus 0.91 for coins, maintaining approximately 5.1 times higher volume.
Stock Searches Peak March 4, 2026 at Index 100
Stock keyword interest reached its highest point on March 4, 2026, recording a search index of 100. The preceding day, March 3, registered 70.85, and the following day, March 5, recorded 73.18. Cryptocurrency search volume peaked on February 6, 2026 at an index of 21.87, following 10.8 on February 5 and declining to 10.21 on February 7.
On February 6, 2026, when coin searches hit their maximum, stock searches still measured 39.52—approximately 1.8 times higher. Conversely, on March 4, 2026, when stocks peaked at 100, coin searches registered only 6.3, creating a 15.9-times difference.
Stocks Maintain Search Dominance on 84.4% of Days Analyzed
The data indicates digital asset-related searches for Bitcoin, Ethereum, Ripple, and Solana increased during periods of price volatility or major events, while stock-related keywords for Samsung Electronics and SK Hynix maintained consistent search interest throughout the year. The 308-day dominance by stock searches demonstrates sustained engagement from domestic investors in equity markets compared to event-driven cryptocurrency search patterns.
FAQ
What was the average daily search index for stocks versus coins from July 27, 2025 to July 26, 2026?
Stocks recorded an average daily search index of 21.68, while coins averaged 3.49, making stock searches approximately 6.2 times higher.
When did stock searches reach their highest point during the analysis period?
Stock searches peaked on March 4, 2026 with a search index of 100, the maximum recorded during the July 27, 2025 to July 26, 2026 period.
On how many days did stock searches exceed cryptocurrency searches?
Stock searches exceeded cryptocurrency searches on 308 out of 365 days analyzed, representing 84.4% of the total period.
