Meta Platforms Inc. announced on May 27 that it will launch its first consumer subscription service for Meta AI, divided into two plans: Meta One Plus ($7.99 per month) and Meta One Premium ($19.99 per month). Meta said the free version will continue to be available, but users will encounter usage limits after reaching a certain usage level.
Confirmed Pricing and Feature Differences Between the Two Subscription Plans
Meta confirmed that Meta One Plus costs $7.99 per month and Meta One Premium costs $19.99 per month. The advanced plan gives users additional computing power to generate more comprehensive responses and other advanced features.
Meta refused to disclose the specific usage limits for each plan, but said, "higher-tier plans have clearly more usage than lower-tier plans." TechCrunch was the first to report the pricing details. Gleit said in the post: "We provide premium tools to help you enhance brand influence, strengthen content performance, automate tasks, and protect your brand." The subscription service covers the Meta AI app and website.
The Confirmed Development Background of Meta AI
Meta released a standalone Meta AI application in April 2025. One month later, CEO Mark Zuckerberg said that as Meta AI improves, the company may offer "subscription services that allow users to pay for more computing resources."
In May 2026, Meta rolled out its AI model Muse Spark (codename Avocado), the first major AI model released after the in-house recruitment of Scale AI's Alexandr Wang. It was developed by Meta Superintelligence Labs led by Wang. Wang joined the company as part of Meta's $14.3 billion investment in Scale AI.
Frequently Asked Questions
How will the way free users use it change?
Meta confirmed that the free version of the app and website will continue to be available, and users can continue to use image and video generation features for free, but will encounter usage limits after reaching a certain level of usage. Meta declined to disclose the specific limit values, and the differences between the plans are also not explained in detail.
What are the具体 feature differences between Meta One Plus and Meta One Premium?
Meta confirmed that Meta One Premium ($19.99/month) offers more computing power than Meta One Plus ($7.99/month) to generate more comprehensive responses and other advanced features, but did not provide a detailed explanation of the feature lists for the two plans.
What is the background behind the launch of the Meta AI subscription and competition with OpenAI and other rivals?
Meta said this subscription service is its latest move to compete with companies such as OpenAI, Anthropic, and Google, and is also Meta's first time charging consumers for AI features as it seeks a source of AI-era revenue beyond advertising.
