OpenAI Predicts Millions of ChatGPT Plus Users Will Downgrade to Cheaper Ad-Supported Plan

Gate News message, April 28 — OpenAI expects its cheaper, ad-supported subscription tier will not only attract new users but also prompt tens of millions of existing paid subscribers to downgrade. The company projects consumer subscription users will more than double this year to 122 million and reach 306 million by 2030.

OpenAI forecasts ChatGPT Plus subscriptions will decline 80% this year to approximately 9 million users, while its premium Pro tier will double but still represent less than 1% of total users. The company also expects consumer subscriptions to grow by more than 100% this year.

Advertising is projected to become OpenAI's largest single revenue source, generating approximately $102 billion by 2030, accounting for about 36% of total revenue.