ORANGE JUICE, a Connecticut-based company, raised $40 million to launch a permanent capital company that will acquire and permanently own American businesses while pursuing a bitcoin treasury strategy, according to a statement released Wednesday. The company will target cash-flow-generating businesses with between $1 million and $10 million in annual cash flow across various sectors. ORANGE JUICE is structured as a permanent capital company rather than a traditional private equity fund and is not constrained by fund cycles or pressure to resell portfolio companies.
ORANGE JUICE Founded by ego death capital Partners
ORANGE JUICE was founded by partners from bitcoin venture capital firm ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga and Andi Pitt, alongside Adrian Steckel, according to the statement. Ruben Zweiban serves as operating partner. Founding partner Nico Lechuga stated, "Building a business takes decades. Founders deserve more than one path when it's time to transition ownership."
Company Targets Cash-Flow Businesses with Bitcoin Treasury Reinvestment
Acquired businesses will retain their identities, while founders can retire, continue operating, or transition leadership over time, per the statement. Sellers will receive part of their consideration in ORANGE JUICE equity. Cash generated by acquired businesses will be reinvested into additional acquisitions or the bitcoin treasury, with conservative use of leverage and capital markets, according to the company.
Ricardo Salinas Joins as Anchor Investor
Ricardo Salinas, founder and chairman of Grupo Salinas, participated as an anchor investor. Salinas said he was backing ORANGE JUICE based on its focus on cash-flow-generating businesses and a bitcoin treasury. "I have built a diversified conglomerate serving millions of customers in Latin America and employing over 170,000 people. From this I have learned two things: cash flow is king, and you cannot count on governments to protect the value of your money," Salinas stated.
ORANGE JUICE Plans Public Listing and AI Integration
The company is assembling an in-house operating team to support operational improvements and artificial intelligence adoption across its portfolio companies, according to the statement. ORANGE JUICE intends to pursue a public listing in the future to provide a liquid ownership currency and access to capital markets.
FAQ
What did ORANGE JUICE announce on Wednesday?
ORANGE JUICE announced it raised $40 million to launch a permanent capital company that will acquire and permanently own American businesses while pursuing a bitcoin treasury strategy. The company will target cash-flow-generating businesses with between $1 million and $10 million in annual cash flow across various sectors.
Who founded ORANGE JUICE?
ORANGE JUICE was founded by partners from bitcoin venture capital firm ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga and Andi Pitt, alongside Adrian Steckel. Ruben Zweiban serves as operating partner.
How will ORANGE JUICE reinvest cash from acquired businesses?
Cash generated by acquired businesses will be reinvested into additional acquisitions or the bitcoin treasury, with conservative use of leverage and capital markets, according to the company.
